06 · Purpose · action · trust
Purpose isn’t what you say.
It’s what you make happen.
Helping charities articulate, activate and communicate purpose with creativity—and with evidence.
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The expertise behind it
Creative thinking.
Social impact rigour.
Dr Chris Arnold brings extensive experience in purpose, branding, behavioural-change campaigns, community engagement and social impact communications.
Work across the team includes ActionAid, Diageo, Traidcraft, Hackney Council and many charities and community organisations. These names describe collective experience, not endorsements.
Explore the full Purpose Works storyCredible claims
Say what the evidence allows.
No stronger.
Purpose Works connects naturally with the Purpose and Communications pillars of Social Impact Excellence and the Social Impact Claims Code—but remains a distinct creative and strategic service.
Explore the Social Impact Claims Code